A NEW FUTURE FOR STOP, BREATHE & THINK
Dear SB&T community,
As you may know, Stop, Breathe & Think was born out of our 15 year non-profit, Tools For Peace, dedicated to inspiring people of all ages to develop kindness and compassion in everyday life. Thanks to all of you who have adopted the app early and use it regularly; we have touched more lives than we could have ever imagined, and even won the Webby People’s Voice Award this year! We are so thankful for your support and loyalty.
Stop, Breathe & Think’s mission is to inspire the world to practice mental wellness, every day. We know there is a lot more we can do to accomplish our mission, and continue to develop the app to make it even more helpful. For example, we know we need to create a better experience for those of you on Android devices. Being a not-for-profit limits our ability to improve the app. With some help, we can meet your needs more effectively.
So we have decided to make Stop, Breathe & Think a public benefit corporation. The transition will happen over the next few months, and you should expect some new product enhancements early 2016. This is a big change for us, and we are really excited that it will allow us to better serve you. But while we look forward to this change and the additional capabilities it will give us, we want you to know that our fundamental beliefs will not change:
- The free content and features you enjoy today will remain free. We will be developing more premium content and features to fund our development, but what is free today will stay free in the future. Always.
- We will continue supporting Tools For Peace. 10% of Stop, Breathe & Think’s net sales will go to the non-profit to further its mission. As our business grows, so will the impact and the sustainability of our mission.
Finally, we want you to know that we are focused on making Stop, Breathe & Think the best it can be to help you achieve greater mental wellness and balance every day. As such, I will continue developing the app and the content as Stop, Breathe & Think’s co- founder and president, and am thrilled to now have a partner to help me do that even better, CEO Julie Campistron.
Together we are building a team dedicated to bringing you calm, clarity and kindness every day.
Tools for Peace
Stop, Breathe & Think
11111 Santa Monica Blvd
LA, CA 90025